Telephone Tracking enables you to track calls from your website and understand exactly what marketing activity brought them there; whether it was from another website, Google or your paid search effort.
So no more will you have to figure how your caller has found you.
Call tracking is a vital tool for any company that spends money on advertising across multiple stations. Clients with AdWords possess an intrinsic need to track the calls that are relevant to their keywords, to be able to comprehend which keywords deliver call conversions. call tracking Google Analytics Without visibility of telephone conversions, it is simply not possible to figure out if your investment from the keywords in your portfolio is providing value or not. Is just tracking AdWords telephone conversions enough?
Most customers are searching to track not only PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call tracking system like Call Conversions Tracking comes from, as it allows you to realize your ROI for every one of these vital channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of each of your marketing channels, key to the success of any business enterprise.